Development of a Communication Strategy for the Ministry of Education and Skills Development (MOESD)
Client:
Botswana Government
This project consisted of a thorough situational analysis of communication amongst stakeholders of the Ministry of Education and Skills Development. Stakeholder workshops, surveys and interviews were conducted to inform the situational analysis. A management and media workshop was conducted and a communication strategy was developed to address identified shortcomings and ensure information needs are met of both the Ministry and its stakeholders to support the National Development Plan and Vision 2016 objectives. A new logo and brand for the Ministry was development and presented with a re-branding plan.
Image:
Our Clients
LEAD partnered with the Botswana Examinations Council to develop a Communications Strategy broadly aimed at; identifying BEC’s key stakeholders and their understanding and perceptions of the mandate...